Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/339270| Title: | Digitalization of the marketing mix : annotation to master's thesis / Chen Hao ; School of Business of BSU, Department of Marketing; Supervisor: Baradzina I. |
| Authors: | Chen, Hao |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | The aim of the study is to develop proposals for improving the process of digitalization of the marketing complex of the MissFresh company. |
| Abstract (in another language): | Цель: Разработка предложений по совершенствованию процесса цифровизации маркетингового комплекса компании MissFresh. |
| URI: | https://elib.bsu.by/handle/123456789/339270 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Chen Hao_annotation.pdf | 76,61 kB | Adobe PDF | View/Open |
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