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https://elib.bsu.by/handle/123456789/339270Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chen, Hao | - |
| dc.date.accessioned | 2025-12-22T09:08:05Z | - |
| dc.date.available | 2025-12-22T09:08:05Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | https://elib.bsu.by/handle/123456789/339270 | - |
| dc.description.abstract | The aim of the study is to develop proposals for improving the process of digitalization of the marketing complex of the MissFresh company. | ru |
| dc.language.iso | en | ru |
| dc.publisher | Minsk : School of Business of BSU | ru |
| dc.rights | info:eu-repo/semantics/openAccess | ru |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки | ru |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика | ru |
| dc.title | Digitalization of the marketing mix : annotation to master's thesis / Chen Hao ; School of Business of BSU, Department of Marketing; Supervisor: Baradzina I. | ru |
| dc.type | annotation | ru |
| dc.rights.license | CC BY 4.0 | ru |
| dc.description.alternative | Цель: Разработка предложений по совершенствованию процесса цифровизации маркетингового комплекса компании MissFresh. | ru |
| Appears in Collections: | Маркетинг. 2025 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Chen Hao_annotation.pdf | 76,61 kB | Adobe PDF | View/Open |
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