Organization of sales and promotion activities as a part of an marketing strategy of an organization (using the example of FLLC “Asstra Weissrussland”) : thesis abstract / Evgeniy Alexandrovich Bogdanovich ; School of Business of BSU, Department of Business administration ; Supervisor: Sadovskaya J. Y.

Abstract

The purpose of the thesis is to study and analyze methods for organizing sales and promotion as an integral part of the organization’s marketing strategy, as well as developing recommendations for their optimization to increase the competitiveness and efficiency of the enterprise Asstra Weissrussland FLLC.