SMM and visual for brands

Abstract

This research paper explores the relationship between social media strategies (SMM) and the use of visual solutions to strengthen the brand. This paper analyzes the literature and reviews current research and practices in the field of SMM. Additionally, examples of successful use of visual solutions, such as graphic images, photographs, videos and animations, to enhance the brand image on social media platforms are considered. The work also explores the impact of visual content on user engagement and their perception of the brand. The results of the study reveal the importance of effective use of visual elements in social media strategies of brands. The findings and practical recommendations can be used by marketers and advertising specialists to create attractive and effective SMM campaigns that can form a strong and memorable brand image