B2C Marketing trends – marketing strategy analysis Pinduoduo

Abstract

E-commerce is becoming an important channel for Chinese consumers’ daily shopping. The convenience and cheapness of online shopping are deeply rooted in people’s hearts. Based on the development process of online shopping in my country, the first online shopping mainly took place on C2C platforms such as eBay and Taobao. As the most representative platform among existing e-commerce platforms, Pinduoduo integrates mobile e-commerce and social elements very well. This article first explains the background of the study, its content and significance, then analyzes the problems existing in Pinduoduo’s marketing strategy, analyzes these problems and proposes appropriate countermeasures, and finally draws conclusions in an attempt to help the Pinduoduo platform improve and optimize the existing social marketing strategy