Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/312379| Title: | The effectiveness of aggressive marketing strategy in today’s business landscape |
| Authors: | Zubareva, U. Stepina, V. Kalinnikava, A. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2024 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : II Междунар. науч.-практ. студ. конф., Минск, 10 ноября 2023 г. : сб. материалов / редкол.: В. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2024. – С. 248-251. |
| Abstract: | This scientific work examines a well-structured analysis of aggressive marketing strategies, illustrating the negative consequences for consumers and society at large. The researchers employ a range of methodologies to support their claims, while also suggesting ethical alternatives to mitigate these adverse effects. But given how subjective it is to define aggression in marketing, this study might benefit even more from include a variety of viewpoints in order to provide a more comprehensive picture |
| Description: | Секция 4. Тренды маркетинга 2023 |
| URI: | https://elib.bsu.by/handle/123456789/312379 |
| ISBN: | 978-85-7214-81-5 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2023. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 248-251.pdf | 668,15 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.