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https://elib.bsu.by/handle/123456789/312378| Title: | Digital advertising trends in China |
| Authors: | Zhang Li |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2024 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : II Междунар. науч.-практ. студ. конф., Минск, 10 ноября 2023 г. : сб. материалов / редкол.: В. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2024. – С. 245-247. |
| Abstract: | Since 2020, China’s online advertising has developed slowly due to the impact of the new coronavirus, and the online advertising platform pattern has basically taken shape, showing an overall intelligent development trend. Digital advertising has built a new development pattern, search advertising has formed an involution situation, and video advertising has become social and digital. However, the current problems and challenges such as economic recovery after the COVID-19 epidemic, oligopoly, and user privacy and security risks have greatly affected the development of advertising technology and industry. Therefore, the development of digital advertising in China should adapt to changes in the new development trend, deepen 5G mobile construction, and develop innovatively |
| Description: | Секция 4. Тренды маркетинга 2023 |
| URI: | https://elib.bsu.by/handle/123456789/312378 |
| ISBN: | 978-85-7214-81-5 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2023. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 245-247.pdf | 596,11 kB | Adobe PDF | View/Open |
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