Negative aspects of the use of artificial intelligence (AI) in marketing

Abstract

The subject of the research is the negative aspects of the use of Artificial Intelligence (AI) in marketing. This includes various issues and challenges associated with the application of AI in marketing strategies, campaigns, and consumer interactions. The object of the research is to examine the specific areas and phenomena related to AI in marketing that have negative consequences and to figure out how AI use in marketing may influence on customer attitude. The goals of the research are to identify and analyze the negative implications of AI in marketing (1); understand the impact of AI on various aspects of marketing, including consumer trust and privacy (2); evaluate the ethical and societal consequences of AI use in marketing (3); offer insights and recommendations for mitigating the negative aspects and promoting responsible AI integration in marketing strategies (4). To fulfil the objectives, theoretical information was collected and field research was conducted: a survey and a focus group