Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/312257| Title: | The modern trends of digital advertising in China |
| Authors: | Xu Huakang |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2024 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : II Междунар. науч.-практ. студ. конф., Минск, 10 ноября 2023 г. : сб. материалов / редкол.: В. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2024. – С. 361-363. |
| Abstract: | The article is devoted to the analysis of the latest trends in the development of digital advertising. The author identifies trends in the development of the advertising industry in China. The classical forms are presented taking into account the identified characteristic features of digitalization of the promotion of goods and services |
| Description: | Секция 4. Тренды маркетинга 2023 |
| URI: | https://elib.bsu.by/handle/123456789/312257 |
| ISBN: | 978-85-7214-81-5 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2023. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 361-363.pdf | 330,52 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.