Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/312254| Title: | Big Data in marketing activity of the enterprise |
| Authors: | Gao Xiaojun |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2024 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : II Междунар. науч.-практ. студ. конф., Минск, 10 ноября 2023 г. : сб. материалов / редкол.: В. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2024. – С. 350-352. |
| Abstract: | The article is devoted to the role big data plays in marketing activities of enterprises. The author lists some examples of how enterprises make use of their own big data and then help themselves to improve their marketing activity |
| Description: | Секция 4. Тренды маркетинга 2023 |
| URI: | https://elib.bsu.by/handle/123456789/312254 |
| ISBN: | 978-85-7214-81-5 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2023. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 350-352.pdf | 327,73 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.