Fuzzy MCDM Approach for E-Commerce Websites Selection Design

Abstract

This paper presents a fuzzy multiple-criteria analysis approach for E-commerce website evaluation. After comparing with the existing main methods, an E-commerce websites evaluation model has been constructed, and the design process has been presented. For E-commerce website evaluation, relitives of experts, owners and users can just give linguistic comparing descriptions of evaluation criteria. The Fuzzy Analytic Hierarchy Process (FAHP) method is used to determine the weights for criteria among experts. Incorporated theıattitudes of decision makers towards preference, a crisp overall performance value is obtained for each alternative based on the concept of Fuzzy Multiple-Criteria Decision Making (FMCDM). A case study consisting of five experts’ interviews illustrates the proposed method.