Optimization of digital marketing strategies using advanced web technologies : thesis abstract / Polina Lazyuk ; School of Business of BSU, Department of digital systems and technologies ; Supervisor: Grinevich E.

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/341081

Title:	Optimization of digital marketing strategies using advanced web technologies : thesis abstract / Polina Lazyuk ; School of Business of BSU, Department of digital systems and technologies ; Supervisor: Grinevich E.
Authors:	Lazyuk, Polina
Keywords:	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика
Issue Date:	2025
Publisher:	Minsk
Abstract:	Purpose of research: to optimize digital marketing strategies at Artox Media Digital Group through the implementation of web technologies(AI bidding, Telegram bot, BI dashboards) to improve efficiency, automate processes, and enhance client engagement.
Abstract (in another language):	Цель: Оптимизация стратегий цифрового маркетинга в Artox Media Digital Group путём внедрения веб-технологий (AI-биддинг, Telegram бот, BI-дэшборды) для повышения эффективности и автоматизации процессов.
URI:	https://elib.bsu.by/handle/123456789/341081
Licence:	info:eu-repo/semantics/openAccess
Appears in Collections:	Управление информационными ресурсами. 2025

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