Optimization of digital marketing strategies using advanced web technologies : thesis abstract / Polina Lazyuk ; School of Business of BSU, Department of digital systems and technologies ; Supervisor: Grinevich E.

Lazyuk, Polina

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/341081

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DC Field	Value	Language
dc.contributor.author	Lazyuk, Polina	-
dc.date.accessioned	2026-02-05T10:21:52Z	-
dc.date.available	2026-02-05T10:21:52Z	-
dc.date.issued	2025	-
dc.identifier.uri	https://elib.bsu.by/handle/123456789/341081	-
dc.description.abstract	Purpose of research: to optimize digital marketing strategies at Artox Media Digital Group through the implementation of web technologies(AI bidding, Telegram bot, BI dashboards) to improve efficiency, automate processes, and enhance client engagement.	ru
dc.language.iso	en	ru
dc.publisher	Minsk	ru
dc.rights	info:eu-repo/semantics/openAccess	ru
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки	ru
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика	ru
dc.title	Optimization of digital marketing strategies using advanced web technologies : thesis abstract / Polina Lazyuk ; School of Business of BSU, Department of digital systems and technologies ; Supervisor: Grinevich E.	ru
dc.type	annotation	ru
dc.rights.license	CC BY 4.0	ru
dc.description.alternative	Цель: Оптимизация стратегий цифрового маркетинга в Artox Media Digital Group путём внедрения веб-технологий (AI-биддинг, Telegram бот, BI-дэшборды) для повышения эффективности и автоматизации процессов.	ru
Appears in Collections:	Управление информационными ресурсами. 2025

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