Evaluating the effectiveness and efficiency of implementing gamification in digital marketing : annotation to master's thesis / Zheng  Gong ; School of Business of BSU, Department of Marketing; Supervisor: Lesnichenko-Rogovskaya M. V.

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/339281

Title:	Evaluating the effectiveness and efficiency of implementing gamification in digital marketing : annotation to master's thesis / Zheng Gong ; School of Business of BSU, Department of Marketing; Supervisor: Lesnichenko-Rogovskaya M. V.
Authors:	Gong, Zheng
Keywords:	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика
Issue Date:	2025
Publisher:	Minsk : School of Business of BSU
Abstract:	The aim of the research is develop digital marketing gamification proposals for the company Bilibili.
Abstract (in another language):	Цель: Разработать предложения по использованию геймификации в цифровом маркетинге Bilibili.
URI:	https://elib.bsu.by/handle/123456789/339281
Licence:	info:eu-repo/semantics/openAccess
Appears in Collections:	2025

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