Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/337414| Title: | Global Marketing : Electronic didactic-methodical complex for the speciality 1-26 02 03 "Marketing" / P. Liazhanskaya ; BSU, School of BSU, Chair of Marketing. – Minsk : BSU, 2025. – 82 p. – Bibliogr.: p. 81–82 |
| Authors: | Liazhanskaya, Palina |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ТЕХНИЧЕСКИЕ И ПРИКЛАДНЫЕ НАУКИ. ОТРАСЛИ ЭКОНОМИКИ ЭБ БГУ::Подразделение БГУ::Институт бизнеса |
| Issue Date: | 20-Nov-2025 |
| Abstract: | The didactic-methodical complex of the academic discipline is intended for students majoring in 1-26 02 03 "Marketing". The content of the electronic didactic-methodical complex involves studying the following issues: globalization of the world economy, global competition, global company, global marketing environment, development and main features of global marketing, global trends in pricing, evolution of promotion methods in global marketing, organization of global marketing activities, modern challenges of global marketing. |
| URI: | https://elib.bsu.by/handle/123456789/337414 |
| Licence: | info:eu-repo/semantics/restrictedAccess |
| Number, date deposit: | Деп. в БГУ 20.11.2025 № 013820112025 |
| Appears in Collections: | Учебно-методические комплексы. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Global Marketing.pdf | 1,48 MB | Adobe PDF | View/Open |
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