Global Marketing : Electronic didactic-methodical complex for the speciality 1-26 02 03 "Marketing" / P. Liazhanskaya ; BSU, School of BSU, Chair of Marketing. – Minsk : BSU, 2025. – 82 p. – Bibliogr.: p. 81–82

Abstract

The didactic-methodical complex of the academic discipline is intended for students majoring in 1-26 02 03 "Marketing". The content of the electronic didactic-methodical complex involves studying the following issues: globalization of the world economy, global competition, global company, global marketing environment, development and main features of global marketing, global trends in pricing, evolution of promotion methods in global marketing, organization of global marketing activities, modern challenges of global marketing.