Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/332429| Title: | Gamification as a modern trend in advertising development : thesis abstract / Alina Alyaksandravna Eliseeva ; School of Business of BSU, Department of Marketing ; Supervisor: Domakur O. V. |
| Authors: | Eliseeva, Alina Alyaksandravna |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | The purpose of the study: develop and justify activities to improve gamification advertising efforts. |
| Abstract (in another language): | Цель исследования: разработка и обоснование мероприятий по совершенствованию геймификационных рекламных усилий. |
| URI: | https://elib.bsu.by/handle/123456789/332429 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Маркетинг. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Eliseeva_annotation.pdf | 128,77 kB | Adobe PDF | View/Open |
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