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https://elib.bsu.by/handle/123456789/332425| Title: | Development of a pr event project in the international marketing of the organization and evaluation of the results : thesis abstract / Irina Olegovna Bystrova ; School of Business of BSU, Department of Marketing ; Supervisor: Lesnichenko-Rogovskya M. V. |
| Authors: | Bystrova, Irina Olegovna |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | The purpose of the study is to develop proposals to improve the effectiveness of public relations activities as a component of international marketing in the Republican Unitary Enterprise «NATIONAL EXHIBITION CENTER «RUE BELEXPO». |
| Abstract (in another language): | Цель: Разработать предложения по повышению эффективности деятельности по связям с общественностью как составляющей международного маркетинга в Республиканском унитарном предприятии «НАЦИОНАЛЬНЫЙ ВЫСТАВОЧНЫЙ ЦЕНТР «БЕЛЭКСПО». |
| URI: | https://elib.bsu.by/handle/123456789/332425 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Маркетинг. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Bystrova_annotation.pdf | 117,05 kB | Adobe PDF | View/Open |
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