Development of a pr event project in the international marketing of the organization and evaluation of the results : thesis abstract / Irina Olegovna Bystrova ; School of Business of BSU, Department of Marketing ; Supervisor: Lesnichenko-Rogovskya M. V.

Abstract

The purpose of the study is to develop proposals to improve the effectiveness of public relations activities as a component of international marketing in the Republican Unitary Enterprise «NATIONAL EXHIBITION CENTER «RUE BELEXPO».