Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/332424| Title: | Digital channels of international marketing communications of the organization and evaluation of their effectiveness : thesis abstract / Iryna Alegauna Andrushova ; School of Business of BSU, Department of Marketing ; Supervisor: Liazhanskaya P. V. |
| Authors: | Andrushova, Iryna Alegauna |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Abstract: | The purpose of the study: development of proposals to improve the effectiveness of digital channels of international marketing communications of the organization JSC «Borisovkhlebprom» branch «Vileysky bakery plant». |
| Abstract (in another language): | Цель: Разработка предложений по повышению результативности цифровых каналов международных маркетинговых коммуникаций организации ОАО «Борисовхлебпром» филиал «Вилейский хлебозавод». |
| URI: | https://elib.bsu.by/handle/123456789/332424 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Маркетинг. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Andrushova_annotation.pdf | 139,26 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.