Digital channels of international marketing communications of the organization and evaluation of their effectiveness : thesis abstract / Iryna Alegauna Andrushova ; School of Business of BSU, Department of Marketing ; Supervisor: Liazhanskaya P. V.

Abstract

The purpose of the study: development of proposals to improve the effectiveness of digital channels of international marketing communications of the organization JSC «Borisovkhlebprom» branch «Vileysky bakery plant».