Promotion of company trademarks based on digital technologies (using the example of LLC «Fabrika Rosta») :  thesis abstract / Daria Mikhailovna Gorbatenko ; School of Business of BSU, Department of Business administration ; Supervisor: Prokhorova T. V.

Gorbatenko, Daria Mikhailovna

Issue Date Author Title Subject

Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/332040

Full metadata record

DC Field	Value	Language
dc.contributor.author	Gorbatenko, Daria Mikhailovna	-
dc.date.accessioned	2025-07-17T07:26:53Z	-
dc.date.available	2025-07-17T07:26:53Z	-
dc.date.issued	2025	-
dc.identifier.uri	https://elib.bsu.by/handle/123456789/332040	-
dc.description.abstract	Purpose of the research: enhancing the awareness and attractiveness of trademarks owned by LLC "Fabrika Rosta" on major online platforms such as Wildberries and Ozon through the development of innovative methodologies and an integrated comprehensive digital marketing strategy.	ru
dc.language.iso	en	ru
dc.publisher	Minsk : School of Business of BSU	ru
dc.rights	info:eu-repo/semantics/openAccess	ru
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки	ru
dc.title	Promotion of company trademarks based on digital technologies (using the example of LLC «Fabrika Rosta») : thesis abstract / Daria Mikhailovna Gorbatenko ; School of Business of BSU, Department of Business administration ; Supervisor: Prokhorova T. V.	ru
dc.type	annotation	ru
dc.rights.license	CC BY 4.0	ru
dc.description.alternative	Цель: Повышение уровня осведомлённости и привлекательности торговых марок ООО «Фабрика Роста» на крупнейших онлайн-платформах, таких как Wildberries и Ozon, путём разработки инновационных методик продвижения и интегрированной комплексной стратегии цифрового маркетинга.	ru
Appears in Collections:	Бизнес-администрирование. 2025

Files in This Item:

File	Description	Size	Format
Gorbatenko_annotation.pdf		127,78 kB	Adobe PDF	View/Open

Show simple item record Google Scholar