Promotion of company trademarks based on digital technologies (using the example of LLC «Fabrika Rosta») :  thesis abstract / Daria Mikhailovna Gorbatenko ; School of Business of BSU, Department of Business administration ; Supervisor: Prokhorova T. V.

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/332040

Title:	Promotion of company trademarks based on digital technologies (using the example of LLC «Fabrika Rosta») : thesis abstract / Daria Mikhailovna Gorbatenko ; School of Business of BSU, Department of Business administration ; Supervisor: Prokhorova T. V.
Authors:	Gorbatenko, Daria Mikhailovna
Keywords:	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
Issue Date:	2025
Publisher:	Minsk : School of Business of BSU
Abstract:	Purpose of the research: enhancing the awareness and attractiveness of trademarks owned by LLC "Fabrika Rosta" on major online platforms such as Wildberries and Ozon through the development of innovative methodologies and an integrated comprehensive digital marketing strategy.
Abstract (in another language):	Цель: Повышение уровня осведомлённости и привлекательности торговых марок ООО «Фабрика Роста» на крупнейших онлайн-платформах, таких как Wildberries и Ozon, путём разработки инновационных методик продвижения и интегрированной комплексной стратегии цифрового маркетинга.
URI:	https://elib.bsu.by/handle/123456789/332040
Licence:	info:eu-repo/semantics/openAccess
Appears in Collections:	Бизнес-администрирование. 2025

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