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https://elib.bsu.by/handle/123456789/332022| Title: | Improving the marketing strategy of an organization (using the example of Avtosalon-AV LLC) : thesis abstract / Zhanna Evgenievna Cherepovich ; School of Business of BSU, Department of Business administration ; Supervisor: Pyko A. V. |
| Authors: | Cherepovich, Zhanna Evgenievna |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | The purpose of the study: to develop recommendations for improving the marketing strategy of «Avtosalon-AV» LLC, aimed at increasing its effectiveness, optimizing promotion costs, expanding the target audience and strengthening the brand's position in the Belarusian market. |
| Abstract (in another language): | Цель: Разработать рекомендации по совершенствованию маркетинговой стратегии «ООО Автосалон-АВ», направленные на повышение ее эффективности, оптимизацию затрат на продвижение, расширение целевой аудитории и укрепление позиций бренда на белорусском рынке. |
| URI: | https://elib.bsu.by/handle/123456789/332022 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Бизнес-администрирование. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cherepovich_annotation.pdf | 119,83 kB | Adobe PDF | View/Open |
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