Improving the marketing strategy of an organization (using the example of Avtosalon-AV LLC) : thesis abstract / Zhanna Evgenievna Cherepovich ; School of Business of BSU, Department of Business administration ; Supervisor: Pyko A. V.

Abstract

The purpose of the study: to develop recommendations for improving the marketing strategy of «Avtosalon-AV» LLC, aimed at increasing its effectiveness, optimizing promotion costs, expanding the target audience and strengthening the brand's position in the Belarusian market.