Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/332018| Title: | Improving the efficiency of the organization’s activities based on the introduction of marketing innovations (using the example of CJSC ALFA-BANK) : thesis abstract / Ulyana Sergeevna Tabulina ; School of Business of BSU, Department of Business administration ; Supervisor: Sadovskaya J. Y. |
| Authors: | Tabulina, Ulyana Sergeevna |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | Purpose of the research: is the analysis and identification of effective marketing innovations that can be implemented by CJSC «Alfa-Bank» to increase the efficiency. |
| Abstract (in another language): | Цель исследования - анализ и выявление эффективных маркетинговых инноваций, которые может внедрить ЗАО «Альфа-Банк» для повышения эффективности. |
| URI: | https://elib.bsu.by/handle/123456789/332018 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Бизнес-администрирование. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tabulina_annotation.pdf | 122,18 kB | Adobe PDF | View/Open |
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