Improving the efficiency of the organization’s activities based on the introduction of marketing innovations (using the example of CJSC ALFA-BANK) : thesis abstract / Ulyana Sergeevna Tabulina ; School of Business of BSU, Department of Business administration ; Supervisor: Sadovskaya J. Y.

Abstract

Purpose of the research: is the analysis and identification of effective marketing innovations that can be implemented by CJSC «Alfa-Bank» to increase the efficiency.