Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/331987| Title: | Organization of advertising activities within the framework of marketing strategy (using the example of ALFA-BANK CJSC) : thesis abstract / Anastasia Aleksandrovna Kruzhilova ; School of Business of BSU, Department of Business administration ; Supervisor: Sadovskaya J. Y. |
| Authors: | Kruzhilova, Anastasia Aleksandrovna |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | Purpose of the research: to analyze the organization of marketing activities of CJSC «ALFA-BANK» and development of recommendations for improving the marketing strategy. |
| Abstract (in another language): | Цель: Анализ организации маркетинговой деятельности ЗАО «АЛЬФА-БАНК» и разработка рекомендаций по совершенствованию маркетинговой стратегии. |
| URI: | https://elib.bsu.by/handle/123456789/331987 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Бизнес-администрирование. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kruzhilova_annotation.pdf | 94,08 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.