Organization of advertising activities within the framework of marketing strategy (using the example of ALFA-BANK CJSC) : thesis abstract / Anastasia Aleksandrovna Kruzhilova ; School of Business of BSU, Department of Business administration ; Supervisor: Sadovskaya J. Y.

Abstract

Purpose of the research: to analyze the organization of marketing activities of CJSC «ALFA-BANK» and development of recommendations for improving the marketing strategy.