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https://elib.bsu.by/handle/123456789/331316| Title: | Blockchain-enabled loyalty programs |
| Authors: | Karotchanka, M. A. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : III Междунар. науч.-практ. студ. конф., Минск, 14 ноября 2024 г. : сб. материалов / редкол.: Н. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2025. – С. 312-315. |
| Abstract: | Blockchain technology offers transformative potential in loyalty programs by enhancing transparency, reducing fraud, and providing seamless cross-platform usage. This article focuses on the study of the usage of a blockchain-based loyalty model through game theory, focusing on customer retention and system efficiency. Using the Prisoner's Dilemma and Nash Equilibrium, the study will examine the definition of customer engagement patterns in tokenized loyalty structures. Preliminary findings indicate blockchain’s advantages in preventing fraud and improving trust, which optimizes loyalty program effectiveness |
| Description: | Секция 2. Информационные технологии и математическое моделирование в бизнесе |
| URI: | https://elib.bsu.by/handle/123456789/331316 |
| ISBN: | 978-985-7214-91-4 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2024. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 312-315.pdf | 484,68 kB | Adobe PDF | View/Open |
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