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https://elib.bsu.by/handle/123456789/331197| Title: | Advertising of Chinese Smartphone manufacturers in the context of creating a brand image |
| Authors: | Liang Hong |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2025 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : III Междунар. науч.-практ. студ. конф., Минск, 14 ноября 2024 г. : сб. материалов / редкол.: Н. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2025. – С. 525-528. |
| Abstract: | The article examines the relevance and value of advertising for the shaping of the brand image of Chinese smartphone manufacturers using literary sources as an example. It also examines how smartphone companies can better maintain their brand image through advertising under the new economic model, accurately convey their own value to consumers, and thus occupy more market positions |
| Description: | Секция 3. Маркетинг в XXI веке |
| URI: | https://elib.bsu.by/handle/123456789/331197 |
| ISBN: | 978-985-7214-91-4 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2024. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 525-528.pdf | 444,32 kB | Adobe PDF | View/Open |
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