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https://elib.bsu.by/handle/123456789/331175| Title: | Corporate product as a marketing cheat code |
| Authors: | Мороз, К. А. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2025 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : III Междунар. науч.-практ. студ. конф., Минск, 14 ноября 2024 г. : сб. материалов / редкол.: Н. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2025. – С. 444-446. |
| Abstract: | In the conditions of tough competition and rapid development of digital technologies, companies are looking for non-standard approaches to attract and retain the audience. One of such tools is corporate attributes. The purpose of the work is to analyze existing corporations or firms that, thanks to a competent marketing strategy, have reached a new level of brand recognition. As a result, they have gained authority in existing markets |
| Description: | Секция 3. Маркетинг в XXI веке |
| URI: | https://elib.bsu.by/handle/123456789/331175 |
| ISBN: | 978-985-7214-91-4 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2024. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 444-446.pdf | 450,52 kB | Adobe PDF | View/Open |
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