Corporate product as a marketing cheat code

Мороз, К. А.

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/331175

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DC Field	Value	Language
dc.contributor.author	Мороз, К. А.
dc.date.accessioned	2025-06-27T12:10:46Z	-
dc.date.available	2025-06-27T12:10:46Z	-
dc.date.issued	2025
dc.identifier.citation	Бизнес-пульс : III Междунар. науч.-практ. студ. конф., Минск, 14 ноября 2024 г. : сб. материалов / редкол.: Н. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2025. – С. 444-446.
dc.identifier.isbn	978-985-7214-91-4
dc.identifier.uri	https://elib.bsu.by/handle/123456789/331175	-
dc.description	Секция 3. Маркетинг в XXI веке
dc.description.abstract	In the conditions of tough competition and rapid development of digital technologies, companies are looking for non-standard approaches to attract and retain the audience. One of such tools is corporate attributes. The purpose of the work is to analyze existing corporations or firms that, thanks to a competent marketing strategy, have reached a new level of brand recognition. As a result, they have gained authority in existing markets
dc.language.iso	en
dc.publisher	Минск : Институт бизнеса БГУ
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации
dc.title	Corporate product as a marketing cheat code
dc.type	conference paper
Appears in Collections:	2024. Бизнес-пульс

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