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https://elib.bsu.by/handle/123456789/325404| Title: | The Impact of User-Generated Content on Brand Perception and Consumption Behaviour Taking Tik-Tok as an Example : annotation of master's thesis / Hong Guipeng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Ina M. Nalivaika |
| Other Titles: | Влияние пользовательского контента на восприятие бренда и потребительское поведение на примере Tik-Tok : аннотация магистерской диссертации / Хун Гуйпэн ; БГУ , факультет философии и социальных наук, кафедра социальной коммуникации ; науч. рук. Наливайко И.М. |
| Authors: | Hong, Guipeng |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ |
| Issue Date: | 31-Jan-2025 |
| Publisher: | Минск : БГУ |
| Abstract: | The purpose of the master's thesis is to analyze the effectiveness of user-generated content in shaping brand perception and driving consumer purchasing decisions on TikTok's e-commerce platform, as well as to provide strategic recommendations for optimizing UGC utilization in social commerce. |
| URI: | https://elib.bsu.by/handle/123456789/325404 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| HONG GUIPENG ffsn an eng.pdf | 615,05 kB | Adobe PDF | View/Open | |
| HONG GUIPENG ffsn an ru.pdf | 281,73 kB | Adobe PDF | View/Open |
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