Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/318987| Title: | Advertising in Chinese social media: communication strategies on Douyin and WeChat : master thesis annotation / Shi Mufan; BSU, Faculty of Journalism, Department of International journalism; Supervisor Sayanava N. V |
| Authors: | Shi, Mufan |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2024 |
| Publisher: | Минск : БГУ |
| Abstract: | The purpose of the thesis is to find effective advertising communication strategies through the analysis and research of different social platforms. |
| URI: | https://elib.bsu.by/handle/123456789/318987 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2024 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shi_Mufan_jour_ref.pdf | 277,56 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.