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https://elib.bsu.by/handle/123456789/318987Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shi, Mufan | - |
| dc.date.accessioned | 2024-09-20T20:26:05Z | - |
| dc.date.available | 2024-09-20T20:26:05Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | https://elib.bsu.by/handle/123456789/318987 | - |
| dc.description.abstract | The purpose of the thesis is to find effective advertising communication strategies through the analysis and research of different social platforms. | ru |
| dc.language.iso | en | ru |
| dc.publisher | Минск : БГУ | ru |
| dc.rights | info:eu-repo/semantics/openAccess | ru |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации | ru |
| dc.title | Advertising in Chinese social media: communication strategies on Douyin and WeChat : master thesis annotation / Shi Mufan; BSU, Faculty of Journalism, Department of International journalism; Supervisor Sayanava N. V | ru |
| dc.type | annotation | ru |
| dc.rights.license | CC BY 4.0 | ru |
| Appears in Collections: | 2024 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shi_Mufan_jour_ref.pdf | 277,56 kB | Adobe PDF | View/Open |
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