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https://elib.bsu.by/handle/123456789/314820| Title: | Deceptive advertising: theory and practice |
| Authors: | Zaichkova, P. D. Derkachevskaya, K. M. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2023 |
| Publisher: | Минск : БГУ |
| Citation: | 80-я научная конференция студентов и аспирантов Белорусского государственного университета : материалы конф., Минск, 10–20 марта 2023 г. В 3 ч. Ч. 2 / Белорус. гос. ун-т ; редкол.: А. В. Блохин (гл. ред.) [и др.]. – Минск : БГУ, 2023. – С. 189-192. |
| Abstract: | The article provides the definition of deceptive advertising and gives examples of unethical marketing practices. It contains references to European legislation in this regard. The authors stipulate that unfair advertising of goods and services can undermine the trust in the product and do harm to its prestige apart from causing material damage to the customer. Practical tips on how to mitigate the negative publicity of deceptive advertising are supplied |
| Description: | Факультет международных отношений |
| URI: | https://elib.bsu.by/handle/123456789/314820 |
| ISBN: | 978-985-881-551-6 978-985-881-565-3 (ч. 2) |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2023. Научная конференция студентов и аспирантов БГУ. В трех частях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 189-192.pdf | 603,25 kB | Adobe PDF | View/Open |
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