Corporate marketing strategy – medical device direction

Abstract

This dissertation focuses on the marketing strategy of medical device enterprises, and provides an in-depth analysis of the current market situation and development trend of the medical device industry, through the discussion of marketing strategy, and provides suggestions for the marketing strategy plan for medical device enterprises. The background and purpose of this thesis research are described in the preliminary section, and the research questions are identified. In the medical device market overview section, the market status and trends of the medical device industry are introduced. Then in the section of enterprise marketing strategy overview, the role of marketing strategy and the characteristics of marketing strategy of medical device enterprises are described, providing a theoretical basis for the subsequent research. In the section on market research and positioning, the importance of market research and the segmentation and positioning of the medical device market are discussed. In the part of product strategy, it focuses on analysing the characteristics, development and innovation of medical device products. In the channel strategy section, channel selection and management, and the development status of medical device channels are discussed. In the promotion strategy section, offline promotion strategy and online promotion and sales are studied. Finally, in the section of brand building and online marketing, the significance and value of branding, brand building strategies, and the importance and methods of online marketing are introduced