Yonghui supermarket’s social media marketing strategy

Abstract

With the development and widespread application of digital technology, social media has accelerated its pace of updating and demonstrated strong socio-economic value, and has been widely used to enhance traditional business models in recent years. The supermarket chain industry is also making strong use of social media to innovate marketing strategies to enhance its competitive advantage. As a marketing strategy in the supermarket chain industry, social media marketing continues to innovate marketing methods and consumption concepts, which has won the favor of more and more consumers, attracted the attention of all walks of life, and is worthy of in-depth discussion. Taking Yonghui supermarket as the research object, this paper reveals the current situation and enlightenment of social media marketing strategies in the supermarket chain industry, provides reference for social media marketing of related enterprises and their industries, and provides a theoretical reference for the study of social media marketing of supermarket chains