Digital marketing communications on the example of huawei and xiaomi companies

Abstract

This article aims to provide a comprehensive analysis of the digital marketing strategies employed by two prominent technology companies, Huawei and Xiaomi. Utilizing a comparative framework, the study evaluates the similarities and differences in their digital marketing approaches, highlighting key aspects such as social media presence, content marketing, influencer collaborations, and customer engagement. By examining these strategies, the article underlines the importance of effective digital marketing tactics in the highly competitive technology industry