Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/312251Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Khmarenkova, A. | |
| dc.contributor.author | Lutsenko, A. | |
| dc.date.accessioned | 2024-05-17T07:55:13Z | - |
| dc.date.available | 2024-05-17T07:55:13Z | - |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Бизнес-пульс : II Междунар. науч.-практ. студ. конф., Минск, 10 ноября 2023 г. : сб. материалов / редкол.: В. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2024. – С. 339-342. | |
| dc.identifier.isbn | 978-85-7214-81-5 | |
| dc.identifier.uri | https://elib.bsu.by/handle/123456789/312251 | - |
| dc.description | Секция 4. Тренды маркетинга 2023 | |
| dc.description.abstract | This article is about the use of virtual and augmented reality in brand and product marketing. How these technologies allow companies to create unique marketing campaigns and enhance the consumer experience | |
| dc.language.iso | en | |
| dc.publisher | Минск : Институт бизнеса БГУ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки | |
| dc.subject | ЭБ БГУ::ЕСТЕСТВЕННЫЕ И ТОЧНЫЕ НАУКИ::Кибернетика | |
| dc.title | Marketing in augmented and virtual reality for brands and products | |
| dc.type | conference paper | |
| Appears in Collections: | 2023. Бизнес-пульс | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 339-342.pdf | 423,07 kB | Adobe PDF | View/Open |
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