How marketing can boost sales for Generation Z

Abstract

In today’s world, marketing plays a key role in shaping and strengthening business success. It is especially important to understand how to effectively attract new customers and retain existing ones in an ever-changing marketplace. In this article, the focus would be on one of the most dynamic and important audiences for today’s businesses – Generation Z. This digital and tech-savvy group of consumers represents a huge potential for increasing sales and strengthening a brand. The focal point would be at what marketing strategies and techniques can be used to successfully attract and retain Generation Z shoppers, and what key principles should be considered to achieve this goal