Marketing activities of the company Atlant CJSC

Abstract

The aim of this article is to take big household appliances of ATLANT Co., Ltd. as an example, this paper is according to the current marketing environment and current marketing situation of ATLANT, mainly combines 4P marketing theory and customer relationship marketing theory to summarize the theory of this paper. On this basis, the analyze the macro environment in the big household appliance industry and the internal resource environment of ATLANT. Then understand the overall competitive environment, competitors and the internal current situation of ATLANT, so as to find out the problems and causes of ATLANT in marketing strategy. Based on the research of ATLANT Co., Ltd.’s marketing optimization strategy for big household appliances, this article helps ATLANT to correctly understand the company’s problems in the marketing management of big household appliances, and help the company strengthen marketing management and marketing innovation. Improve the company’s competitive advantage, which has a practical business guidance role for the company. At the same time, it also has a certain reference effect for companies with similar problems in the marketing management process