Dolce and Gabbana's unique loyalty strategy

Abstract

Currently, customer loyalty refers to a situation where, if there are similar products, the customer chooses exactly your company all the time. If the brand has formed loyal audience, which, among other things, brings constant income to the company, it is worth considering that the company has achieved its goal. After all, when creating a product, the main goal becomes to make it meaningful for the customer. In this article, using the example of the Dolce Gabbana brand, it is shown how it is possible to form a decent loyal audience, while using atypical methods. The purpose of the work is to identify the correlation between the loyalty of the target audience of the company and the tools that the company uses for this purpose