Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/294099| Title: | Dolce and Gabbana's unique loyalty strategy |
| Authors: | Ефремова, А. О. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2021 |
| Publisher: | Минск : БГУ |
| Citation: | 78-я научная конференция студентов и аспирантов Белорусского государственного университета : материалы конф. В 3 ч. Ч. 2, Минск, 10–21 мая 2021 г. / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (гл. ред.) [и др.]. – Минск : БГУ, 2021. – С. 539-542. |
| Abstract: | Currently, customer loyalty refers to a situation where, if there are similar products, the customer chooses exactly your company all the time. If the brand has formed loyal audience, which, among other things, brings constant income to the company, it is worth considering that the company has achieved its goal. After all, when creating a product, the main goal becomes to make it meaningful for the customer. In this article, using the example of the Dolce Gabbana brand, it is shown how it is possible to form a decent loyal audience, while using atypical methods. The purpose of the work is to identify the correlation between the loyalty of the target audience of the company and the tools that the company uses for this purpose |
| Description: | Факультет международных отношений |
| URI: | https://elib.bsu.by/handle/123456789/294099 |
| ISBN: | 978-985-881-247-8 (ч. 2); 978-985-881-245-4 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2021. Научная конференция студентов и аспирантов БГУ. В трех частях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 539-542.pdf | 97,44 kB | Adobe PDF | View/Open |
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