Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/225724| Title: | Методический инструментарий оценки маркетингового риска |
| Authors: | Дубровская, Е. Ю. Толкачева, Е. Г. |
| Issue Date: | 2014 |
| Publisher: | Минск : Изд. центр БГУ |
| Citation: | Сборник научных работ студентов Республики Беларусь "НИРС 2013" / редкол. : А. И. Жук (пред.) [и др.]. - Минск : Изд. центр БГУ, 2014. - С. 338-339. |
| Abstract: | Abstract. In the article the marketing risk assessment methodology that allows to examine the effectiveness and propriety of administrative decisions taken to implement the marketing policy of the organization, as well as to prevent a crisis in the instability of its functioning |
| URI: | http://elib.bsu.by/handle/123456789/225724 |
| ISBN: | 978-985-553-227-0 |
| Appears in Collections: | Сборник научных работ студентов Республики Беларусь "НИРС 2013" |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 338-339.pdf | 356,89 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.