Совершенствование производственно-сбытовой и внешнеэкономической деятельности ОАО "Пинский мясокомбинат" на основе маркетинговой концепции менеджмента

Abstract

In this article theoretical basics and problems of development of production and marketing and foreign economic activity of the meat-processing enterprises are covered; the analysis of sales markets of the enterprise is carried out; the assessment of marketing competitiveness of the enterprise and production is given; suggestions for improvement of the organization of marketing activity at the enterprise are developed. The received results of research can be used in practical activities of JSC Pinks Meat-processing Plant for improvement of quality and the range of goods that will promote in turn to maintenance of level of competitiveness at high level and to production efficiency increase