Перспективы развития белорусского кинопроката

Abstract

The cinema as a technical art has been generated by our modern epoch not only as a form of art, but as an entire industry. At the same time, cinematography is the tool in film rental service hands – a powerful tool of the mass media, capable to influence the modern audience. This status means not only the high prestige of cinematography, but also the considerable responsibility of the cinematographer services, for the contents it offers to society. Preferences of the audience can be different, but their reaction is always determined beforehand. This influence has been used by cinematographers at all the stages of film production. Complex research of the interconnections between manufacturing and the consumption of a screen creativity product, has shown that various ways of formation of the screen hero have always influenced the changes in the film industry and cinematography. These different ways of developing the screen hero also define the role of the audience in domestic film process and, as a consequence, bring not only material profit, but also spiritual and emotional contribution to the society.