Current situation with brand management: analysis and innovative measures : annotation to master's thesis / Jiaqi Yu ; School of Business of BSU, Department of Finance and Management ; Supervisor: Dudko E.

Issue Date Author Title Subject

Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/341892

Title:	Current situation with brand management: analysis and innovative measures : annotation to master's thesis / Jiaqi Yu ; School of Business of BSU, Department of Finance and Management ; Supervisor: Dudko E.
Authors:	Yu, Jiaqi
Keywords:	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
Issue Date:	2025
Publisher:	Minsk
Abstract:	The aim of the master's thesis research is to systematically analyze the current status and challenges of brand management, explore the brand management innovation measures suitable for Chinese enterprises through theoretical research and case analysis methods, and provide theoretical basis and practical guidance for enhancing the brand value of enterprises.
Abstract (in another language):	Цель: Исследование теоретических основ и комплексный анализ состояния и проблем управления брендами, изучении инновационных мер управления брендами, подходящих для китайских предприятий, а также разработка практических рекомендаций по повышению ценности брендов предприятий.
URI:	https://elib.bsu.by/handle/123456789/341892
Licence:	info:eu-repo/semantics/openAccess
Appears in Collections:	Менеджмент. 2025

Files in This Item:

File	Description	Size	Format
YU JIAQI_ annotation.pdf		171,14 kB	Adobe PDF	View/Open