Current situation with brand management: analysis and innovative measures : annotation to master's thesis / Jiaqi Yu ; School of Business of BSU, Department of Finance and Management ; Supervisor: Dudko E.

Yu, Jiaqi

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/341892

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DC Field	Value	Language
dc.contributor.author	Yu, Jiaqi	-
dc.date.accessioned	2026-02-17T08:51:48Z	-
dc.date.available	2026-02-17T08:51:48Z	-
dc.date.issued	2025	-
dc.identifier.uri	https://elib.bsu.by/handle/123456789/341892	-
dc.description.abstract	The aim of the master's thesis research is to systematically analyze the current status and challenges of brand management, explore the brand management innovation measures suitable for Chinese enterprises through theoretical research and case analysis methods, and provide theoretical basis and practical guidance for enhancing the brand value of enterprises.	ru
dc.language.iso	en	ru
dc.publisher	Minsk	ru
dc.rights	info:eu-repo/semantics/openAccess	ru
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки	ru
dc.title	Current situation with brand management: analysis and innovative measures : annotation to master's thesis / Jiaqi Yu ; School of Business of BSU, Department of Finance and Management ; Supervisor: Dudko E.	ru
dc.type	annotation	ru
dc.rights.license	CC BY 4.0	ru
dc.description.alternative	Цель: Исследование теоретических основ и комплексный анализ состояния и проблем управления брендами, изучении инновационных мер управления брендами, подходящих для китайских предприятий, а также разработка практических рекомендаций по повышению ценности брендов предприятий.	ru
Appears in Collections:	Менеджмент. 2025

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